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Video content is an essential part of digital marketing. Now a day’s people prefer video content over written text. According to a recent marketing statistic, 85% of all internet users in the United States watched online video content and 81% of businesses use video as a marketing tool. Businesses upload video not only on various social platforms like YouTube, Vimeo, Facebook, LinkedIn and Instagram but also on business websites. Individuals also use video content for personal branding and entertainment. No matter what platform you chose for your video content, you need an effective and reliable screen recorder and video editor to record or edit your videos.

A few years back, I was looking for some reliable, high class, screen recorder and video editor for my YouTube video contents, that is when I came to know about Camtasia. There are a plethora of video editors available in the market, but Camtasia stands tall in this list. This article brings information about some of the key features of Camtasia and its advantages over the other screen recorder and video editing applications. Camtasia is beneficial for high-value content creators, influencers, large enterprises, mid and small business owners. Few remarkable features of Camtasia software are:

  • Used by professionals: Artists and moviemakers who focus on high-quality content mostly prefer Camtasia
  • Camtasia provides pre-built video templates to minimize editing time. You can create your own custom templates according to your requirement. Camtasia makes it easy to create consistent videos across your team with just three simple steps: Create your teams and templates, share with your team members, start making videos which are consistent across the team.
  • Record a variety of content through your computer screen: websites, software, video calls, or PowerPoint presentations. It can capture video and audios directly from your web camera. You can also use the TechSmith mobile app to capture the screen of your iOS devices
  • Camtasia has a smart GUI editor for adding, removing, trimming, or moving sections of video or audio objects
  • Take the advantage of Pre-build assets, add in your video to enhance creativity
  • It can also turn your PowerPoint presentation into a video. You can import PowerPoint slides directly into Camtasia.
  • You can easily and quickly create video from your photos, personal and stock videos with the help of this tool. Import video, audio, or image files from your computer, mobile device, or the cloud, directly to the editor
  • Camtasia captures screen according to your requirement: Specific dimensions, a certain region, a window, or an application.
  • Camtasia has a wide range of royalty-free music, audio files and sound effects to insert in your recordings
  • Great customer support: Camtasia has an efficient customer support system; they provide quick support to problems as quickly as possible. Camtasia help centre is a one-stop place for all your queries and solutions. Camtasia provides support through multiple channels – phone, email, and online tickets.
  • Give various effects in your videos: Transitions between scenes and slides, animations, zoom in, zoom out, use arrows, different shapes, and sketch motion to highlight important points in your video.
  • Replace backgrounds from your videos quickly and easily to add an extra effect to your videos
  • Learning centre: One can learn best video editing tips from Camtasia blogs and video editing training and certification.
  • There are plenty of useful resources available which we can use for video content editing
  • Add captions directly to your videos to ensure your content is understood by everybody
  • Add an interactive table of contents to your video to create easy navigation points for your viewers
  • Instantly upload your video to YouTube, Vimeo or Screencast directly from Camtasia
  • Available for Windows and Mac both the platforms


Four versions of Camtasia: Individual, Business, Education, Government and Non-Profit are available. With a little additional cost, Camtasia provides one year of maintenance which includes a free upgrade of application and expert support. You can start with a free trial to explore the product and upgrade according to your requirements.

So, go ahead and discover the power of Camtasia, explore its various options, and enrich your screen recording, video creation and editing capabilities for yourself and your business! You only need to shoot your beautiful video content; the rest of the work will be done by Camtasia.

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