Are you wondering how to conduct a webinar that your audience wants to watch till the end? What is it that your audience will love to watch in the webinar? You’re on the right blog post to discover answers to these questions.
I, along with my team, have hosted and promoted over a hundred webinars last year, and we’ve had thousands of sales coming out of them for my courses and other digital products. We’ve also generated a lot of leads that can be nurtured and converted eventually. If done in the right way, webinars can bring success for you that you always wanted from your content marketing strategies and campaigns.
In this blog post, you will learn how you can do a webinar step by step and what are the best webinar practices that I follow and how to grow a business using webinars.
But before that, how will you know if you should create a webinar to share your content with your audience? Is doing a webinar the most effective way to deliver your content? The simple answer to this is – if your content has some sort of value-added information or if it is a tutorial to something that you can do for your audience or anything detailed enough to explain to your audience, deserves a webinar.
My Step by Step Process of Doing a Webinar
Now that you know whether you should be doing a webinar to share content or not, let’s dive into my secrets of doing a successful webinar that engages the audience until the very end and gives massive value.
1. Decide a particular topic
You should focus your webinar on one specific subject rather than keeping it generic. Give detailed information about that one thing that you think your audience must get to know more about.
For example, suppose you are a digital marketer and want to conduct a webinar for your audience. In that case, you should instead choose a specific part of digital marketing (like lead generation, Facebook ads, or anything else) than talking about everything that comes under digital marketing.
It will give a clear idea to your audience about what they can expect from your webinar. And it will also help you to provide your expert knowledge in the limited amount of time you’ve set for the webinar. Keeping it generic will only make it difficult for you to cover everything within that limited time.
2. Choose a perfect webinar format
There are multiple webinar formats that you can choose from. You can interview industry experts on a specific topic or make a detailed tutorial explaining the “how-to” part of doing something or a product launch explaining details and benefits of the product, including a sales pitch towards the end of the webinar.
Before you get into the cool parts of creating a beautiful slide deck or writing a script, you need to define the format of your webinar. Your audience should have a clear idea of what type of webinar they’re about to attend.
Define what you want to do in your webinar. Will you be teaching something of value to your audience in the tutorial format, or are you giving them a new perspective and insights by having a discussion or an interview with thought leaders from a specific industry/niche?
3. Create an awesome slide deck
And now comes the fun part! Creating an awesome slide deck that explains what you want to say in a visually attractive and engaging form. Do not make the mistake of including everything that you will be reading from your script in the slide decks.
Remember that you should include concise points in the slide deck on what you will be explaining in detail in your webinar. Having a lot of data, facts, and graphs in your slide decks will show that you’ve researched the topic and providing expert-level knowledge.
Make it visually beautiful and engaging for your audience by including images, short-videos, or graphics.
4. Write a good script
Know what you will be speaking in your webinar. You don’t need to read everything from the script and sound too monotonous. But what if you get distracted presenting the webinar and forget what you wanted to say? A written script in handy will always help you to get back on the topic in case you forget something.
A script will also make sure that you’ve covered everything that you wanted to speak in the webinar. It will act as a checklist to make sure that you don’t leave anything on the paper and touch all the points.
5. Start promoting your webinar
Your webinar should have as much participation as it can get, in order to present to the masses. To have maximum engagement, you must promote your webinar on almost every platform where your audience spends their time.
Start promoting your webinar by,
Bonus tip: Give a bonus gift towards the end of the webinar. You can give a free ebook or a short course of your own and make your audience watch it till the end. You can also mention that the attendees will get a bonus gift during your webinar in your emails and social media posts.
Doing a webinar has a lot of advantages to grow your personal brand and also to set yourself as an expert in your industry. And the biggest advantage is, you can do all that working remotely! You need not travel to any places or events to deliver your speeches and provide value, and neither your audience needs to go to events to gain that value.
Webinars can the best way to distribute some of your content and engage with your audience in the most effective way. You can also record your long-form webinars and make smaller pieces of content out of it to repurpose it and distribute it on other platforms like YouTube or Instagram.
I’ve laid down my step by step process of how I do my webinars. You can follow them to get your desired results by conducting your webinars. The power of webinars is truly incredible and done right. They can be a game-changer for you in positioning yourself as an expert in your niche and grow your brand.
So if you are interested to know precisely how to position yourself as an expert & authority to sell more through webinars, then fill up this form.