If you’re a service-based business that serves its customers via appointments booked by them, this blog post will show you some crazy ways to get more customers book appointments online. You can let your customers pick a convenient time slot from the available options and send reminders automatically.
But how can you invite more customers to book an appointment with you and serve them? If you’re a type of business that needs customers to schedule an appointment with you and then offer your services to generate revenue, then it’s demotivating and painful to see your calendar with absolutely empty slots.
To be able to generate more revenue, your business needs to get more customers to book appointments and pay you for your services. You need to make sure that your customers know the available time slots and let them book at their own convenience. And that’s how you can make sure that your calendar is almost full of booked time slots. But how exactly can you do it? Follow these 4 simple steps and skyrocket your business growth.
One of the most effective ways to let your customers know that you are available to serve them is by sending out emails. But sadly, emails are one of the most underrated and ignored ways to convert cold leads into customers.
If you have an email list of your prospects then that’s awesome! You can send out emails from time to time with a list of services you offer, why you’re the best to serve them, what separates you from other competitors out there, and a CTA button to directly book an appointment with you.
But if you don’t have an email list, you should really start building one. There are several effective ways to get emails of your prospective customers, get them to subscribe to your newsletters or promotional offers, and finally convert them into actual customers.
Bonus tip: Include a CTA to book appointments with you in your email newsletters and all other types of emails too.
You could be having your own website already but a landing page different and way more promising way to get more customers for your business.
A landing page is a dedicated, separate web page, specifically for your services or products where new customers land by clicking an ad or links in your emails.
You can create a single landing page for all of your services or separate landing pages for separate services and promote it to drive more traffic. Include all the relevant information regarding what you have to offer, why your customers should consider booking an appointment with you, social proofs from your previous customers, and special discounts or bonuses.
It is a more promising way to get more appointments booked because landing pages have only one goal – to make customers hit that “book now” button. Creating a beautifully designed landing page for your services with compelling reasons to schedule an appointment with you will convert the traffic into customers.
Now that you’ve created a landing page for your services, you need to generate more traffic to it, in order to get them to book appointments.
Organic reach will only take you to a certain limit but to reach beyond that and serve more customers, you need to run paid ads on search engines like Google and all the relevant social media channels where your customers are spending most of their time.
Your landing page should be discovered by the relevant audience when they search for your services on Google. If your business doesn’t appear in the top 3 search results, then it likely that your potential customer clicks on the landing page of your competitor which means you lose the chance of serving another customer.
Social media is where most of the attention is. If you can’t grab that attention and monetize it, you are no longer in the game of growing online. Your customers are spending most of their time on popular social media channels like Facebook, Instagram, Linkedin, etc.
Figure out which platforms are most relevant for your services by knowing where your customers are and run paid ads to grab their attention. Get them to click on the ads which will take them to your landing page and eventually book appointments with you.
On your website, include educational and valuable blog posts (just like this one) that intend to solve some simple problems of your customers. Do not think of converting them or monetizing but give them the insights and your knowledge on specific topics that help them to solve their problems on their own. You might be thinking, how is this going to help you get more customers book appointments with you? The answer to that is – by gaining credibility.
Trust is a crucial factor for service-based businesses that rely on appointments booked by customers to generate revenue. If a customer is skeptical when it comes to scheduling an appointment with you then how are you going to serve him/her?
To gain their trust, you should nurture them engaging blogs and resources that they need and admire. Keep serving them for free with your blogs via emails and appearing on Google search results organically (by writing SEO-friendly blog posts) and you can convert them into paying customers in the long-term.
A business that is relevant to their most likely customers performs better than every other business out there. Businesses that service their customers via appointments booked by them should focus on being relevant with their communication and marketing campaigns. Following the above-mentioned steps will ensure that more number of customers book appointments and thus you will increase your sales and revenue.