More and more customers are spending most of their time online in these changing times. Recent data by ClickZ shows that, on average, people spend around 6 hours and 42 minutes online.
The question is – how can you take advantage of their disproportional attention on the online platforms and grow your business? How can you take your business online, promote your products & services, and also drive more sales?
Growing a business online starts with following these methods that will benefit your business to stay on top of your online business game.
1. Know who your customer is
The very first step when it comes to growing your business online by selling your products and services is – clearly defining who your ideal buyer is.
If you try to sell without knowing who your customer is, or could be, then you’re just trying to sell to everybody.
There’s an old saying in sales that goes — “If you’re selling to everyone, you’re selling to no one.”
You’re going to waste your time trying to convince everybody who’s not your customer instead of doubling down your efforts on convincing those who might become your customers.
That is why you should first consider creating a buyer persona for your product, an ideal customer who is most likely to buy from you before you follow the next steps.
2. Create a digital presence
Pivoting your business to online platforms starts with being present on all the digital platforms that are relevant to your business, including social media.
Figure out which digital platforms are most relevant to your business. Check which platforms and social media channels your customers are spending most of their time on? And create a presence for your business.
It all starts with grabbing their attention on those platforms, hooking them with your content, and monetizing their attention by making sales eventually.
3. Create valuable content around problems that you solve
Having a digital presence is not enough. You should publish valuable pieces of content on all the platforms and engage with your audience. The key to long term success on digital platforms is – relevant content. It is absolutely right that “content is the king.”
Provide value via your content. Write educational blog posts, make social media carousels, and post videos that intend to solve some of the simple problems of your audience.
4. Drive traffic to your website organically (via SEO)
Once you have your website with relevant content and blogs, you should make it SEO friendly to generate maximum traffic organically (for free).
Follow the best practices laid down by SEO experts and make your website content search engine friendly, so that it ranks you on top of the search results.
Ideally, your website should be ranked on the top 3 search results to make sure that customers visit your site and not your competitors’.
5. Generate leads through lead magnets and landing pages
To be able to generate more sales for your products and services, you should first generate more cold leads – people who are most likely to buy from you.
Leads can be generated through lead magnets (free ebooks/online courses/guides/a one to one online consultation) that attract people to enter the top of your sales funnel.
The best way to have your lead magnet capture leads for your business is by creating a landing page and promoting it online (via SEO, pay-per-click advertising, and social media ads too).
6. Promote your products with paid ads
You can level up your online business game by running paid ads on all digital mediums and reaching an extraordinary number of prospective customers in less duration of time.
Paid ads on many popular social media channels are wildly underpriced when compared to advertising on television or newspapers. Not to mention the freedom of choosing to whom to show your ads.
You can target and re-target customers according to their interests, age, gender, locality, and previous actions they have already taken on your website or landing pages.
7. Leverage social media for your advantage
Out of all other platforms that include websites and blogs on search engines and YouTube, social media platforms are where people spend most of their time on.
Leverage their attention on social media platforms like Facebook, Instagram, Linkedin, etc. by producing content that they admire and value the most.
Pro tip will always be to spend some money on paid ads.
8. Create an online community around your business
This is an unpopular yet the most promising way to promote and grow your business online. An online community is a group of individuals who have either previously bought from you or who are interested in purchasing from you in the future.
Grouping them under one roof (online) and engaging them with your greetings, messages, important updates, and blog posts, and solving each other’s problems will place you far ahead in the competition.
9. Promote your business through word of mouth
Word of mouth is yet another unpopular way to grow online. But one just cannot deny the fact that customers are more likely to buy a product or service when they are referred to it by their close friends, family members, or their relatives.
Reward your existing loyal customers with an opportunity to refer your business/products/services to new customers and pay them a good commission, whenever they sell your product using your referral link. This method is also called as creating affiliate programs.
Growing your business online is not rocket science. Suppose you follow all the right steps correctly. In that case, your efforts will automatically align and make sure that you not only reach a greater number of the relevant audiences (leads) but also convert them into customers that become loyal to your brand in the long term.