Ask Avi Arya

Unbounce

 Convert more Leads, Sales, and Customers

Unbounce is a landing page builder tool which helps you to design and publish beautiful landing pages without any technical and designing knowledge. This tool is mostly used by digital marketers for lead generation and sales conversion. This is SAAS product, you only need to pay and use as per your requirements. There are lots of landing page builders available in the market like Instapage, Clickfunnels, and Wix. However, the plenty of features of Unbounce make it different from other landing page builders. These are:


Drag and drop page builder
You can use more than 100 pre-built templates for your landing page, you can also drag and drop various controls like buttons, labels, text and images etc. as per your requirements. You can develop your landing page without any programming and designing knowledge. You can do UI changes very quickly and preview before publishing to match it with your branding. UI changes are 100% responsive and compatible with most of the mobile devices. You can copy your objects from one page and paste to another. If you require new templates, it is readily available on the Themeforest marketplace to use with a little extra cost.

Real-time Analytics
Unbounce analytics provide various insights to measure the effectiveness of your campaign. It provides various data like
Visitors Count, Conversion Rate, Conversion Ratio and Lead Details which help you to analyze which landing page is more effective and make more conversions. You can also integrate with Google Analytics and Google Tag managers to get more data, which will help you in decision making.

Smooth Integration
You can integrate your landing page with multiple services and applications available online. These are Email notifications, CRM Tools, MailChimp, Campaign Monitor, Marketo, Facebook, HubSpot and many more. Other features like pop-up can help you for “call to action” when the user is exiting from landing page, and sticky bar to provide extra information on the top of the page. You can also map your existing domain with the landing page and add the users, who can work with you for landing page development. With the help of script manager, you can place all your scripts at one place to use, you can also embed your code and add your email notification on the landing page.

Multiple traffic mode
Currently, three traffic modes are available for you to choose according to your business requirements. These are:

  • Standard traffic: Send all your traffic to one-page variant only.
  • Smart traffic: Artificial Intelligence matches each visitor’s profile to the variant that’s most likely to convert.
  • A/B Test: It helps you to manually split your traffic across two or more pace variants
    You can develop multiple variants of your pages just by making copies of the existing page.

Landing Page Analyzer
The Unbounce Landing Page Analyzer determines how your page is performing with recommendations to help you to get more leads, sales, and customers. Unbounce launches AI-powered landing page analyzer after 8 years of training of its AI model. The Analyzer measures nine distinct performance categories like page speed, mobile experience, copy analysis, overall design, SEO factors, trust and security, message matching and social tags. And the best part is, this tool is free of charge!

Performance, Security and Help centre
Five data centres across the world make your landing pages speedy in every country for your campaigns.
Unbounce uses Amazon’s CloudFront- Content Delivery Network (CDN), which allows your landing pages and other objects to load quickly from any location.

Security is the most important factor in choosing Unbounce. Security features like Two-factor authentication, Single sign-on, User permission settings, Audit log, Version control, GDPR compliant and SSL make it very secure.

Help and support system of Unbounce is very supportive. You can use chat, email and call options to reach customer support executives. Unbounce ensures 99.96% uptime of your pages.

Various options are available for the subscription: Launch, Optimize, Accelerate and Scale. Choose any subscription plan according to your requirements. You can start with a basic plan to explore the platform. However, you can change your subscription later, according to your changing requirements.

So, go ahead and relish the power of Unbounce! Explore its various options and develop beautiful landing pages to convert every lead and make your business more profitable.